The Arrival of 3D TVs Do Not Threaten the Way Forward for Big-Screen Imax Flicks in the Theater
The arrival of 3D TVs do not threaten the way forward for big-screen Imax flicks in the theater, it does present a possibility, the Manager of Imax Company recounted on Thursday. “We provide a novel, top-end, out-of-home entertainment experience that folk will wish to see even though it’s available in the home,” expounded Head honcho Richard Gelfond in a talk with Reuters. “I don’t truly think 3D in the house is going to adversely impact us.
On the other hand we entered into a letter of broad terms with Sony ( 6758.T : Quote ) and Discovery ( DISCA.O : Quote ) to make the 1st 3D in home satellite television network.”. Discovery Communications, whose Television brands include Discovery Channel, TLC and Animal Planet, announced in January that it plans to launch a dedicated network with Imax and Sony in the U.
S. starting in 2011. Toronto-based Imax, which reported better than anticipated quarterly results on Thursday and forecast a powerful year ahead, asserted it’s still arranging a last agreement with Sony and Discovery and could issue an update in a month. “Since we’ve got the premium brand in 3D and have been in 3D longer than anyone and have some exclusive technology, we are hunting for alternative ways to migrate into the home and think we’ll be in a position to find a money base in the home,” he announced. While its concepts are “just theoretical” at this time, Imax is considering a variety of licensing options to take advantage of its 3D content library, as an example, or conversion technology for 2D to 3D material, he claimed.
For me, one of the most logical — I am just using this by way of an example — would be a 3D video recorder, the Imax 3D camcorder,” he revealed.